The campaign slogan for this year is: "Let's take control of diabetes. Now."
For the general public and people at high risk of diabetes, the focus will be on raising awareness of diabetes and disseminating tools for the prevention of diabetes. For people with diabetes, the focus will be on disseminating tools to improve knowledge of diabetes in order to better understand the condition and prevent complications. For governments and policy-makers, efforts will focus on advocacy aimed at communicating the cost-effective implications of diabetes prevention strategies and promoting diabetes education as a core component of diabetes management and treatment.
The key messages of the campaign, developed for our different target groups, are:
- Are you at risk? Take the blue circle test.
- Know the signs and symptoms of diabetes. Early diagnosis saves lives.
- Diabetes prevention and treatment is simple and cost-effective. Put it on top of the agenda.
- Your child could be affected. Know the warning signs. See your doctor to measure the risk.
- Enjoy an active life and prevent complications.
A special video, shot in the IDF Executive Office in Brussels, has been produced explaining the 2010 campaign.
For further information, please visit:
http://www.worlddiabetesday.org
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